Despite centuries of human advancement to slowly eliminate or control atrocities like famine, war, and pandemics, the high levels of lingering pollution (air, water, soil, plastic, etc.) is a major issue for our planet. Every year, up to 5 million deaths are due to air pollution, which accounts for 9% of deaths globally. Similarly, up to 1 million marine animals are killed each year from plastic wastes in the ocean. Both the production and disposal of plastic are harmful to the health of the natural world.
This combination of human activity along with natural causes (e.g. wildfires and volcanic dusts) have directly impacted the global economy at an astronomical cost of $2.9 trillion — or 3.3% of the world’s GDP.
Governments from all parts of the world are pledging to reduce these pollutants by initiating programs that help create a more sustainable world through reducing emissions with the help of renewable energy and waste reduction.
On a micro-level, individuals are beginning to realize the impact of adopting eco-friendly habits for the betterment of earth and the improvement of wellbeing. According to a 2016 study from Frontiers in Psychology, being environmentally-friendly can elicit positive emotions and boost one’s self-image.
This kind of perception is also known as environmental self-identity, in which individuals who view themselves as environmentally-friendly are more likely to make environmentally-friendly choices to remain consistent with their identity.
In other words, choosing to live environmentally-friendly can breed an endless cycle of positivity and motivation to continue the lifestyle.
Now, imagine a world full of like-minded individuals boycotting against high-emission products made with plastic. If everyone purchased only eco-friendly items and maintained a lifestyle with very minimal to no waste, the world would very quickly recover from pollution.
In reality, however, not every consumer will be an environmentalist. Most shoppers tend to make purchases without learning its origin and the (harmful) materials that go into producing the item.
The question now is: how can we get most people to “boycott” these harmful products then?
The answer is You.
You have the power now to join millions of other urban environmentalists on the mission to protect the natural world.
You have the power to transmit positivity and guidance to influence your social circle to save the ocean one plastic straw at a time.
You have the power now to make your next eco-friendly purchase with the health of the earth in mind.